Hello new sellers, my name is Hassan, and I have been working on Amazon since 2021, and 7 of my products are ranking on the first page of Amazon, including two products with the title (Amazon Choice) above them. In today’s blog, I will share my personal journey and show you how to rank products on Amazon based on real experience. I’ll explain how I got my products ranked, how Amazon’s algorithm works, and the challenges I faced along the way. Today, I will teach you everything in front of you and how to rank your products in every way.
The Importance of Ranking Your Product on Amazon
If you are running any online business, especially on Amazon, you know that simply listing your product is not enough. Success on Amazon depends on how high your product appears in the search results, which means how well it is ranked. Learning how to rank products on Amazon is essential because whenever a buyer searches for something, they rarely go beyond the first or second page. if your product is not visible on the first page, then the chances of it selling are very low.
Amazon is the world’s largest marketplace where thousands of sellers are selling products in similar categories. If you want to stand out from the competition, you need to understand how Amazon’s algorithm works so that you can show your product at the top. Good rankings mean more traffic to your listing, more people see your listing, more Conversions come, and your purchases increase, and people start recognizing your product.
Amazon’s ranking depends not only on sales but also on many other factors such as the title of your product, its description, price, and reviews. If you’re trying to understand how to rank products on Amazon, managing all of these elements effectively is crucial. Doing so can significantly improve your product’s ranking and help get it placed on the first page.
How does Amazon's search algorithm work
Amazon uses an algorithm called A9 in its search engine. This algorithm does all the work itself, and this algorithm decides which product to show first and which one to show second when a user searches for a keyword. If you want to understand how to rank products on Amazon, it’s important to know how A9 works. according to SEO, it shows the product. The main purpose of A9 is to show the user a product that he is likely to buy. This means that Amazon will show the product at the top that has a good conversion rate, that is, the one that people really want to buy after seeing it.
What factors does A-Nine take into account?
Relevant keywords: Keywords play a very important role in your listing. If the same keywords are used in the title, backend, and description of your product that the user has searched for, then Amazon’s algorithm A9 understands your product.
Sales History: After listing a product, when the product sales improve a little, it signals to A9 that the product has good reviews, so it should be shown higher, which helps the product rank higher.
Reviews and Ratings: Whenever a new product is listed and its reviews and ratings are positive, they tell A9 that the product is reliable and should be ranked.
Pricing and Stock Level: If the price of the product you are selling is less than competitive and there is stock, then this gives A9 a positive signal, which helps in ranking the product.
PPC Performance: In addition, if you have run sponsored ads and their effectiveness is showing good, A9 will give importance to your listing and rank it.
A9 is an automated system from Amazon that constantly looks at data and decides which products are performing best. If you want to learn how to rank products on Amazon, you must understand this algorithm and optimize your listings accordingly. If you understand this algorithm and prepare your listing well, not only will your product come up, but your sales and brand value will also increase further.
How to write a product title according to SEO
If you want to learn how to rank products on Amazon, the most important factor is the product title. The title is the first part that appears in the search results, and Amazon’s algorithm recognizes the product from the title itself, which keywords the product is related to. If your title is weak or irrelevant, not only will it affect the search ranking, but also the click-through rate, and your sales will be low.
What does SEO mean in the title? SEO stands for (Search Engine Optimization). You have to write a title that not only matches the searcher’s search but also signals to Amazon’s algorithm that your product is relevant and important.
Rules for writing the best title
Presence of the main keyword: When writing keywords, you have to write the main keyword first at the beginning of the title. For example, if you are a baby Carrier brand If you are, the title can start like this (Baby Carrier Comfortable and Adjustable for Newborns and Toddlers)
Use Key Features: If you want to understand how to rank products on Amazon, you should write the product’s special features in the title, such as its color, size, material, or use. This will immediately tell the consumer to whom your product is related.
Include the brand name: If you have a well-known brand or you are building a brand, you must include your brand name in the title.
Short but concise: Amazon allows you to write a title of up to 200 characters, but you should try not to make the title too long and write your title between 150 and 180 characters.
Avoid keyword stuffing: You should not repeat the same keyword in your title over and over again, as this is considered an attempt to cheat the algorithm, which harms the ranking and your product. Does not rank
Better Writing of Product Description Bullet Points
Product description and its bullet points on Amazon are what attract the buyer. If you want to know How to rank products on Amazon, you must focus on writing a compelling and benefit-driven description. Whenever a consumer clicks on a product, he first sees the product title and images, but he makes the decision to buy only when he reads the product description and its benefits.
Importance of Bullet Points: Bullet points are short but very important, in which the features of the product and its benefits are presented clearly. Most people on Amazon read less description and more bullet points, so this section is considered very effective.
Rules for writing bullet points
Start each bullet point with a benefit: Whenever you write bullet points for your product, you have to describe the benefits of the product at the beginning of each bullet point and tell the consumer what benefits this product gives them.
Use keywords naturally: Within the bullet point, you should include relevant keywords in each keyword. Use it, but don’t repeat it unnecessarily, as this will prevent Amazon’s algorithm from ranking you.
Write briefly: You don’t need to write bullet points for your product in great detail, so you should write less, but the benefits of the product that will attract the customer’s attention to buy the product, and you should not write more than 150 to 200 characters per point
Description: Product description is a section of the product that gives the buyer an opportunity to convince them emotionally. Here you can present the story of your brand, the complete use of the product, and the solution to the user’s problems.
When writing a product description, especially if you want to learn How to rank products on Amazon, you should keep the paragraphs short, for example, each paragraph should be completed within three lines. You should use headlines and highlights within the product description to make it easy to read. At the end of the description, you should include a call to action, such as “Order today and feel the difference.
Choosing the right and relevant keywords
If you want to rank products on Amazon, the most basic and important step is choosing the right keywords. Keywords are words or phrases that buyers type in the search bar to find the product they want. If your listing contains the same words that the buyer is looking for, Amazon’s algorithm considers your product relevant to the consumer and shows it above it.
Benefits of the right keywords
- Good search ranking
- Higher visibility
- Highly targeted traffic
- Higher conversion
Types of keywords
Main keywords: Main keywords mean the main words that are the main identity of your product. For example, if you are selling a Bluetooth headphone, then your main keyword will also be the same, so it will be called the main keyword, which you have to use everywhere in the product listing.
Long-tail keywords: Keywords that use more than three words are called long-tail keywords, such as (Bluetooth Headphones with Mic for Android). Long-tail keywords often have low search volume, but they give more conversions.
Related keywords: Related keywords mean words that buyers use to find your product in different ways, such as wireless earphones or calling handsets.
By keyword search: Whenever you type a word in the Amazon search bar, the suggestions that come up are the search terms of real users. This means that the keywords that users are searching for the most. You will also find many tools in the market that will help you find good keywords, such as tools like Helium10 Jungle Scout. If you’re wondering how to rank products on Amazon, these tools are essential for keyword research. After that, you have to look at your competitors’ listings carefully to see which keywords they have used and compare your product to theirs.
How to Fill Amazon Backend Keywords
When you are listing your product on Amazon, Amazon creates a section within your product listing, which is also called backend keywords or search terms. These are words that are not visible to the user, but Amazon’s algorithm pays attention to them. This section is very valuable for ranking because here you can add your additional keywords that you have written in the title or bullet points of your product. Understanding and optimizing this section is a key part of learning how to rank products on Amazon effectively.
Meaning of backend keywords
- Giving maximum relevance to search engines
- Covering alternative words and misspellings
- Keyword integration without annoying the user
Ways to fill backend search terms: Amazon allows about 250 to 300 words. If you write more words than this, they will not be indexed. While filling backend terms, you only have to give a space, comma, or do not use punctuation. You only need to write a keyword once. Repeating it will not be beneficial. For example, if you are selling running shoes, you should include words like jogger, sneaker, shoes, and footwear in the backend keywords.
Words that you could not write in your title, bullet points, or description. This will have the advantage that if someone writes running shoes by mistake, your product will still be visible to them, provided that you have definitely added that keyword in the backend. Apart from this, you cannot write the name of any brand or competitor in the backend. Amazon prohibits this, and doing so may also suspend your listing. Mastering backend keywords is a smart strategy in learning how to rank products on Amazon effectively.
What is the strategy to get positive reviews
Reviews play a very important role in achieving success on Amazon. Whenever a buyer sees any product, he does not only look at its pictures or price, but his attention is mostly on the reviews and ratings of the product. More positive reviews not only increase the buyer’s confidence but also indicate to Amazon’s algorithm that this product is reliable and popular and should be ranked by it. If you’re learning how to rank products on Amazon, then gaining authentic positive reviews is a crucial step.
Why are reviews important?
- Helps in increasing sales.
- Increases conversion rate.
- Improves ranking.
- Increases trust in the brand.
Strategies to get positive reviews: Provide good customer service. You have to deliver your product on time and deliver the product to the buyer in safe and good packaging. This will make your buyer happy and give a good review on his own, which will be very beneficial for you.
Emails or messages: Whenever your buyer receives the product, then you Through Amazon’s, you have to write a request to the buyer in a good way, for example, “We hope you like our product very much. If you take two minutes to leave a review, it would be very valuable to us.”
Use the button: There is a button in front of every order in the Amazon Seller Center, with the help of which you can also request your own Amazon approval.
Product Insert Card: You have to add a small card to the packaging of the product before your buyer receives it, which will encourage the user to review it, so you will also get positive reviews, but according to Amazon’s policy, in a neutral and impartial manner. If you’re focusing on how to rank products on Amazon, then collecting genuine reviews through ethical means like this can play a key role.
Quality Control
If you sell a defective or faulty product on Amazon that causes negative reviews, take full care of the quality before shipping the product so that you can avoid any losses.
Using Amazon A-Plus Content
Amazon’s A-Plus Content (also known as Enhanced Brand Content) is an important feature that is available only to registered brands. It helps all sellers make their product listings more attractive and informative. A-Plus Content allows you to add more images, infographics, charts, and text. If you’re learning how to rank products on Amazon, using A-Plus Content effectively can significantly improve your listing’s visibility and conversion rate.
Benefits of A-Plus Content: A-Plus Content makes your listing more quality and branded, which has a very positive impact on the user.
More information: When a buyer comes to your listing and sees information with images and details, they make a purchase decision faster.
Bounce rate is reduced: A-Plus Content keeps the buyer on the listing for longer, which signals to the algorithm that the listing is useful and helps your product rank higher.
Increases conversion rates: According to Amazon, the conversion rate of products with A+ content is five to 10 percent higher, which is very beneficial for a new seller.
Impact on SEO: If you use A+ content in your listing, the content of A+ content is not directly indexed by search engines, but it increases your sales, and more sales mean better rankings.
What to include in A+ content
- Visually present the features of the product
- Tell the story of the brand
- Explain the difference from other products or competitors
- Answer customer questions
- Include the uses and benefits with images
Conclusion: A+ content makes your listing stand out from a normal product listing. If you are a brand-registered seller, you should definitely use this feature because it not only creates a professional image but also helps a lot in both ranking and sales.
Improving Customer Questions and Answers
Amazon has a Q&A section on every product page where buyers ask their questions and concerns, and then past buyers or sellers answer these questions. This section is actually a tool to understand the buyer’s thinking.If used correctly, it can be a valuable asset in learning how to rank products on Amazon, as it improves the product’s ranking, conversion, and trust significantly.
Benefits of the Q&A section
Builds trust: When you give your customer a quick and informative answer, the customer also becomes confident that this seller is reliable and trusts you.
Buyer hesitation is reduced: Many times, a customer needs an answer to a question before buying a product. If he finds that answer in the Q&A, he will immediately order the product.
Helps in SCE: Amazon’s search algorithm also indexes the words in the Q&A section. For example, if a customer searches for the same word as yours, if it is present in the answer, your listing can also come up, which will be very beneficial for you. This is another useful strategy in learning how to rank products on Amazon effectively.
Get ahead of your competitors: If your Q&A section is clear, detailed, and updated, and your competitors do not, buyers will prefer you and stay connected with you.
Conclusion: Don’t ignore the section. It not only helps in buyer confidence and decision-making, but it also ranks your listing, which is especially important if you want to sell beauty products on Amazon and succeed in a competitive market.