What are Amazon Backend Keywords
Amazon backend keywords are hidden words that the seller of the product adds to the Seller Center behind the product listing. These keywords are not visible to any buyer, but Amazon’s algorithm A9 reads these keywords and, based on these words, shows your product in Amazon’s search results. Amazon backend keywords play a very important role in improving your product’s visibility and ranking.
If you consider Amazon’s listing as a store, then frontend keywords are those that appear in the showcase, such as the product title and its bullet point description, while backend keywords contain details that are hidden behind the scenes, but their role is very important. Their main purpose is to increase the chances of finding your product without showing that you have stuffed your listing with keywords.
For example, if you are selling running shoes on Amazon, you can use frontend keywords for them. You will write only such words on the word, but you will add additional words like jogging shoes, training shoes, footwear, sports shoes in the backend of the listing so that whenever a buyer searches for these words in the Amazon search box. Amazon’s algorithm will show your listing to that buyer because of your Amazon backend keywords.
That is why Amazon backend keywords are considered very powerful, but you have to use them correctly, otherwise you will not be able to benefit from them.
Importance of Amazon Backend Keywords
Amazon is a huge search engine in the world that shows products to the user based on the search terms. Amazon’s algorithm combines nine different elements, such as the product title, its bullet points, description and backend keywords, to decide which listing to show in which place and how well the keyword is written in which list. That’s why using Amazon backend keywords correctly is very beneficial for your product listing.
Use of additional keywords: You can use those backend keywords in your listing that you could not include in the frontend due to a lack of space while listing.
Advantage of misspelling: Even if a buyer accidentally searches for the wrong or other words, Amazon’s algorithm still brings your product in front of them. This is the biggest advantage of backend keywords.
Reach more buyers: When you add Amazon backend keywords, Amazon’s algorithm will include your product in more and different searches, which will further increase the number of your buyers.
Improvement in SEO: If you have used good backend keywords for your listing, your product will appear higher in Amazon’s search list, which will increase your sales and your business will succeed.
Conclusion: If you use Amazon backend keywords correctly, it will not only improve the search ranking of your listing, but if you use them correctly, your product will be put in front of thousands of buyers without you having to do keyword stuffing in the visible part of the listing.
How to Add Amazon Backend Keywords
On Amazon, when any Amazon seller is preparing their product listing, they enter various information through Edit Product in Amazon Seller Central. Within this information, there is a special section called Search Terms. This is the place where you have to add your Amazon backend keywords so that you can rank your product well. This section is present in the Keywords tab, and there are various fields here, such as
- Search Terms
- Subject Matter
- Target Audience
- Other Attributes
However, for most of the search terms, the most important field is called the SEO of the Amazon backend keywords. In this field, you also have to include all the words related to your product that the user is typing in the Amazon search box. Remember, whatever keyword you are adding to Amazon’s backend, you have added that keyword to the listing. Front-end, i.e., not including the title, description, and bullet points
How to add: First of all, you have to log in to the main page of the Seller Center, then click on Inventory Management, then click on the Edit button on the relevant products and open the Keyword tab, then you have to enter the keyword of the Search Term Feed and then click on the Save and Finish button. Remember that you are only allowed to write up to about 200 characters in this section, so you have to choose the keyword used in the back-end carefully so that your product can rank well.
Amazon Backend Keyword Writing Rules
Although Amazon backend keywords written inside Amazon are not visible to the buyer, you have to use them strategically so that they prove beneficial to you. I will tell you some important rules that you have to keep in mind while writing backend keywords so that you can get the full benefit from them.
Include only useful words: You also have to include words that are related to your product in your backend keywords. Irrelevant or uncommon words, for example, words like “best” or “cheap” will not benefit you.
No repetition: You should not rewrite any keywords in your Amazon backend keywords or write keywords that you have already included in the title bullets or description. Amazon’s algorithm will ignore your duplicate keywords that will not be beneficial to you.
Use commas. Don’t: When writing backend keywords, you only need to separate words with spaces and don’t use any commas.
Single words are enough: You don’t need to write plurals or variations for the backend. Amazon itself won’t understand it.
Avoid brand names: Whenever you are writing backend keywords or frontend keywords, you should not include any brand name anywhere. This is against Amazon’s policy. Doing so can not only get your listing suspended but also your account.
Include misspellings: If a common spelling mistake is common and buyers make such a mistake repeatedly, you must include those keywords in your Amazon backend keywords so that any user who types those misspelled terms will still see your product.
Understand customer language: You need to think about what your customer is looking for and what words or language they will use to buy.
Use of long and short-tail keywords
Whenever you use keywords on Amazon, they are mostly of two types: short-tail and long-tail keywords
Short tail keywords: Keywords that consist of one or two words and are of common search systems are called short tail keywords, such as (shoes, mobile phones, and laptops). These keywords are very common keywords, and there is a lot of competition on Amazon. When using Amazon backend keywords, There is a lot of traffic on these keywords, but the conversion and purchase rate is very low because the buyer’s intention is not clear on these keywords.
Long tail keywords: Keywords that consist of three to five words and have clear terms are called long tail keywords, such as (men’s black running shoes size 10.) These words are searched for less on Amazon, but they have a lot of conversions.
How to maintain balance
Choose according to the purpose: If you are a new seller on Amazon and your product is also new, then you have to choose long-tail keywords so that your keyword and listing come up quickly with less competition, which will benefit you.
There is limited space in the backend. In the backend, you only get 250 words to write, and every word is valuable for you, When filling your Amazon backend keywords, you have to include a few short-tail keywords like running shoes, but you also have to prioritize long-tail keywords so that you can rank quickly.
Think in the words of the customer: You have to find the words that the customer is searching for or choosing, by using such keywords, you will rank very quickly, which will be very beneficial for your brand.
Adding Misspellings to Backend:
Including misspellings in Amazon backend keywords can be a great SEO strategy that can help your product appear in search results.
Using Synonyms: Words that have the same meaning in appearance are called synonyms. For example, (cell phone, mobile, smartphone.) Buyers can come from any region or background, and each buyer uses different words in their own way. That is why you must use synonyms in your Amazon backend keywords. With the help of this, your listing can appear in different search styles, which can be very beneficial for you.
Using Misspellings: Many buyers write the wrong words while searching, such as nike and niky. Amazon’s algorithm understands many common misspellings and provides the user with results accordingly, but in some cases, adding misspellings is very beneficial for you, especially when adding misspellings that are being searched for a lot. Be careful when adding them.
You only have to add words that are already being searched in your Amazon backend keywords. Do not add unnecessary or strange misspellings. In addition, you have to be very careful about Amazon’s rules and do not use any competitor’s brand name words. The Amazon backend keywords space is very valuable, so you should add only those words that can truly make a difference.
Conclusion: You have to use short-tail or long-tail misspelling synonyms in the backend keyword. This can greatly increase the visibility of your product, but you have to remember that you have to choose the words thoughtfully.
Best tools and websites for research
Amazon Backend keywords are beneficial only when they are based on complete research. If you create listings only with style or your own words and add keywords to them, then you will not see any benefit in it. Instead, you should use a professional Amazon keyword research tool that will provide you with complete information about the keyword search, its search volume competition, and related keywords. This approach saves time and helps you find profitable Amazon backend keywords more easily.
Helium 10: Amazon’s most famous tool is Helium 10, which helps in Amazon’s SEO. In it, you can find the best backend keywords with the help of Magnet Tool and SiriBro.
Jungle Scout: This is a great tool for new sellers. With the help of this tool, you can find profitable keywords and add them to your backend.
AMZ Suggestion Expander: This is an extension that provides you with keywords related to Amazon’s search bar. helping you find effective Amazon backend keywords. This extension is especially useful for low-budget sellers.
Merchant Word: If you want to see the search volume of your keyword well and want to get accurate data, then this tool can be very useful for you.
Keyword Tool: This keyword tool provides you with Amazon’s real-time suggested keywords, which are very useful for your backend keywords. A free version of this tool is also available, which you can check first.
Conclusion: If you use only the correct and useful searched Amazon backend keywords, keeping in mind the 250 words of your backend, and use a modern tool to find these keywords, then this will not only improve the position of your listing, but you will also be able to significantly increase your Amazon sales.
What mistakes should be avoided
Many new sellers make such mistakes while writing Amazon backend keywords that not only harm their listing but also often violate Amazon’s policies and they don’t even know it. It is very important to avoid these mistakes so that your listing is effective, acceptable and also benefits you in ranking
Keyword reuse: If you have already added a keyword in the title description, then you do not need to add that keyword again anywhere or in the backend. Amazon’s algorithm A9 will ignore it and you will not get any benefit from it.
Use of commas or symbols: Within the backend keywords, you can only use spaces and separate words. Using commas or other symbols will lose your keywords and you will not get any benefit from them.
Adding competitor names: You should never include the names of other brands, such as Nike, Adidas in your Amazon backend keywords. Amazon strictly prohibits this and it is against Amazon policy. This can lead to your listing being removed and your account being suspended.
Adding irrelevant words: You should use only words that are relevant to your product in your backend. Words like Best, Free will not benefit you and Amazon’s algorithm considers it spam, which will prevent your product from ranking.
Exceeding 250 characters: If you include more than 250 words in your Amazon backend, Amazon’s algorithm will ignore all your keywords, so you should complete your keywords within 250 words.
Why is it important to update backend keywords continuously?
Amazon’s market is constantly changing, and the way buyers search also changes over time. In this case, if you forget to add keywords in the backend at once, your listing will lag behind over time, which can also harm you. Market trends keep changing. Customers who used to search for keywords earlier may have started searching for them less now because new fashion events and series keep coming up in the market, and accordingly, new words come up that you have to include in your backend. That’s why it’s important to regularly update your Amazon backend keywords to stay relevant and competitive.
Competition is increasing: New sellers are coming to Amazon every day. If you do not update your backend keywords continuously, your listing will lag behind and your sale will end.
Changes in Amazon Algorithm: Amazon also keeps updating its algorithm and making changes in its policies over time. According to Amazon’s policy, you must review your backend to avoid any problems.
Metrics Review: If the keywords you have added to your backend are getting less traffic and are not getting you conversions, then your backend keywords may not be effective.
Conclusion: You always have to avoid mistakes and update your backend keywords over time. This is the secret to success on Amazon. This process directly affects the position of your listing, visibility, and sales. Whether you’re managing stock or looking to sell online without inventory. A successful seller is the one who works hard on his listing, stays updated, and works strategically.